Friday, 2 June 2017

5 Reasons Mcommerce is Important for Enterprises

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Nowadays you can’t leave your home without seeing a smartphone somewhere. If one’s not in your own hand, you can bet that you’ll see one as you’re out and about; maybe with the person walking in front of you, the toddler sitting next to you, even with your Uber driver.
The fact is that we’re using mobile devices with such voracity that it seems impossible that smartphones were reserved for the elite a mere 10 years ago. As a matter of fact, mobile usage actually exceeded desktop usage a couple of years ago, and that gap has only widened since.

From Ecommerce to Mcommerce

The rise of mobile has been anything but subtle. Like a stone creating ripples on a pond, mobile usage affects everything it touches. For instance, the impact it’s had on business activities has prompted many enterprises to embark on mobile application development in hopes of snagging extra customers. To be exact, 80% of eCommerce retailers with at least $50 million in annual sales either currently offer or plan to offer mCommerce (mobile commerce) soon.
But what actually is mCommerce? As you might’ve guessed, it’s a subgroup of eCommerce that involves the use of smartphones and tablets (wireless handheld devices) for online shopping instead of desktops and laptops. That being said, why should enterprises adopt a mobile strategy revolving around mCommerce? Well, here are 5 reasons why.

1: More People Are on Mobile Devices Than Ever Before

Let’s use an analogy to illustrate this point. Imagine that you operate a food truck and have the option of parking in front of a busy construction site or next to a random road. Where would you park? If you’re like most people, you’d park in front of the construction site because there are more opportunities to make money there than next to a random road. The same goes for mobile versus normal eCommerce. The latter offers more business opportunities, so why not go with it?

2: Mobile-Friendly is Good for All, Mobile-Unfriendly is Bad for Business

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We already covered that more and more people are using mobile devices than ever before. Unfortunately, there are still a lot of eCommerce retailers that haven’t caught up with the times and still have unoptimized, mobile-unfriendly sites. Okay, but why is this bad? For many reasons, actually.

First and foremost, mobile-unfriendliness can hurt your bottom line and help your competition. No matter what you sell, if someone on a mobile device is on your site and can’t navigate properly, you can bet they’re clicking out and going to your competition. Even if they weren’t planning on making a purchase at that moment, the fact that they couldn’t properly view your products made them go somewhere else. And whenever they do get around to making the purchase, who do you think they’re going to buy from?

Second but still as important, not being optimized for mobile will negatively affect your normal site in search engine rankings. Google made it clear a while ago that they’re using mobile sites for indexing purposes. So if you’re not on mobile and your competition is they’ll benefit and rise through Google’s SERPs while you plummet into nonexistence.

3: Mobile Sales Are on the Rise

In 2014, mCommerce made up 11.6% of the $303 billion US eCommerce total, and estimates by Business Insider suggest that by 2020 it will reach $284 billion, or 45% of the total online market. Similar to more people flocking to mobile, if a metaphorical bigger slice of the pie is available through mobile devices, why wouldn’t you try and get your share? And as we’ll soon see, buying through mobile is so easy that all you need is a fingerprint.

4: Mobile Wallets and the Ease of Purchasing

My last mobile purchase consisted of tapping a button that read, “Finalize Purchase” and then pressing my thumb to my iPhone’s home button. That simple. Mobile wallets are making science fiction a reality. By storing card information on our phones, we can seamlessly pay for anything from a jacket online to a burger on the street. This purchasing option is not only easy, but also optimal for those who don’t have the time to complete the checkout by painstakingly typing a bunch of numbers.

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5: Mobile Helps Traditional Brick and Mortar Businesses Too

Being online is already a huge step up from sticking to a brick and mortar store because you’re opening up a secondary revenue channel. By virtue being online, you can bypass normal store hours and sell at any time. Mobile takes things to the next level and allows for purchases anytime, anywhere.

This alternative revenue source is helpful for enterprises of any size because it allows for sales without incurring the extra costs associated with having an in-person sales representative. In other words, you’re serving your audience on two separate fronts that combine for a multi-platform strategy.

Now or Later, the Choice is Yours

Apart from the vast mobile preference that most people show, there are also mobile-only demographics whose only means of accessing the Internet is through their phones. The fact of the matter is that if you’re not selling through mobile now, you will either have to start soon or end up closing shop.

If you’re still not convinced, take everything we’ve covered into consideration. More and more people are on mobile devices today than ever before, and with increased usage and the ease of shopping through a phone comes increased sales. Not only that, but mobile will also help your physical location (if you have one) and doing otherwise will actually help your competition.
Make the right choice and optimize your site, get in touch with mobile application development specialists, and of course, best of luck.

Monday, 1 May 2017

What You Need to Know About Developing an App in the Cloud

Cloud computing is quickly revolutionizing the enterprise with the many competitive advantages it offers, especially when dealing with mobile application development. From the risks and benefits to the actual development, here’s what you need to know to develop an app in the cloud.

Do I Need to Adopt Cloud Computing?

Before we go into specifics, let’s focus on what cloud computing actually is. The National Institute of Standards and Technology (NIST), from the US Department of Commerce, defines cloud computing as consisting of five characteristics, summarized below:

1. On-demand Self-service: consumers can unilaterally provision computing capabilities automatically, without requiring human interaction
2. Broad Network Access: computing capabilities are available over a network and can be accessed through standard mechanisms, such as mobile phones, tablets, laptops, etc.
3. Resource Pooling: the provider’s computing resources (e.g., storage, processing, memory and network bandwidth) are pooled to serve multiple consumers
4. Rapid Elasticity: computing capabilities can be scaled rapidly outward and inward, in some cases automatically, commensurated with demand
5. Measured Service: cloud systems automatically control and optimize resource use, which can be monitored, controlled and reported, providing transparency for both the provider and consumer

The topic in question now becomes, should you adopt cloud computing for your enterprise? In short, yes. As a matter of fact, estimates by the International Data Corporation (IDC) suggest that spending on public cloud computing will increase by 24.4% in 2017. Here’s why:

Benefits of Cloud Adoption

Developing and maintaining mobile apps in the cloud offers the advantages needed to survive and thrive in the competitive enterprise environment. Our focus being mobile applications, let’s start with mobility, and similarly, availability.
Because of its ubiquitous nature, information stored on the cloud can be accessed anywhere and at any time. This results in greatly increased productivity, as the limitations of time and space are eliminated and replaced with the ability for an enterprise’s employees to work even when not at work, as long as there’s an Internet connection.

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Also due to its ubiquitousness, the cloud offers the much needed flexibility to quickly respond to market changes and deploy and maintain mobile apps almost instantly. If a problem arises within your mobile apps, you can quickly asses the issue, make an update, and deploy them to all your employees, quickly and efficiently.

One final benefit we’ll discuss today is the scalability to adapt to any changes in demand, whether positive or negative. As an enterprise, one of your goals is to grow. As such, you want to access the resources you need, when you need them. And thanks to the cloud, you can do just that.

Risks of Cloud Adoption

We can’t discuss the benefits of cloud adoption without touching on the risks (even if small). Far and wide, the biggest and most expressed risk is security. Partly due to the lack of control over the physical infrastructure that houses the actual information on the cloud, security breaches are a real concern, especially when dealing with public cloud services.

A second risk posed by the cloud is unplanned downtime. The fact is that nothing is perfect, not even the cloud, and unexpected outages can happen in the most inopportune times. Depending on the industry and business, this can be as benign as not being able to load a picture, or as detrimental as losing money if you’re running an ecommerce business. This is why you have to plan for outages. Come up with multiple plans, test them out, and modify them as you go.

Mobile Application Development in the Cloud

Now for the actual development. Brought to you by Cloud Technology Partners and the Doppler, and summarized below, here are five steps to build a cloud-ready application architecture:

1: Design the Application as a Collection of Services
APIs (application programming interface) are resources or tools used to develop applications, and when it comes to the cloud, it’s best to deploy applications as a collections of APIs.

2: Decouple the Data
As opposed to tightly coupled data, decoupled data is better suited for the cloud because you can store and process it on any public or private cloud instance.

3: Consider Communications Between Application Components
When designing your application, make sure to optimize communication so that your application’s components aren’t constantly communicating, as this is not desirable and can lead to poor performance and delays.

4: Model and Design for Performance and Scaling
This one’s quite evident because we briefly discussed the scalability that’s enabled by the cloud. Elaborating, make sure to design your application so that it can handle unexpected heavy loads in traffic.

5: Make Security Systemic within the Application
Given the importance of security, it’s best to design and build the application’s security directly into its architecture.

Concluding Thoughts

Although embarking on cloud-based mobile application development has its share of pros and cons, in the long run, the cons are effectively negligent when compared to the opportunity costs of doing otherwise. Do your research, plan everything out, and good luck!

Monday, 3 April 2017

10 Things to Consider When Creating an Ecommerce Mobile App

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One of the best things of living in the 21st century is that you can be a business owner without owning an actual business — a brick and mortar business, that is. Unfortunately, the benefit of being able to do business without a physical location also creates the problem of low customer visibility. That’s where a mobile app comes in. One of the many benefits of mobile apps is that they give your business the much-needed mobile presence it needs in our mobile-first world. Take a look below for
10 things to consider when creating an ecommerce mobile app:

1: App Store Optimization (ASO)

A natural first on this list is app store optimization (ASO). If you’re familiar with search engine optimization (SEO), you have the foundation for what ASO is. The goal with ASO is to optimize your app to make it rank higher in the app store, whether it’s the Apple App Store, Google Play, Amazon App Store, or any variation out there. This means analyzing your app’s keywords, description, in-app screenshots, the works.

Remember, higher ranking means more discoverability, which translates to more downloads. Hence, ASO is a must.

2: Competition

Some items in this list go hand-in-hand by nature. One such example is ASO and your competition. To clarify, this means analyzing your competition to see what they’re doing right and what they’re doing wrong. Regarding ASO, look for ecommerce apps at the top of app store search results and take everything in. What keywords are they using, and similarly, what does their description say? What do their in-app screenshots look like?
Unrelated to ASO but still important, download some of your competitor apps and test them out. What you want here is to create a checklist of what works and what doesn’t. When you create your app, improve what works and fix what doesn’t.

3: User Interface (UI)

User interface (UI) guides the user’s experience throughout the app’s interface, and describes how elements in your app function. It’s an ecommerce mobile app, so don’t present it like a desktop ecommerce site. Begin the design process with a mobile user in mind and go from there.

4: User Experience (UX)

Out of UI comes UX. UX is all about creating a seamless experience throughout your app. It’s the sequence of actions, thoughts and impressions that your users generate as they maneuver through the app. A UX optimized design focuses on usability and ease of use. It takes into account how users will interact with your app and how that interaction can be improved.

5: Scalable Infrastructure

Your ecommerce app’s scalability is of utmost importance if you plan on growing in the future. Imagine a spike in downloads because your app was mentioned in a popular blog. You want to be able to accommodate for the extra traffic and unexpected loads. Start with a stable API foundation that’s easy to scale. As an example, a lot startups nowadays are developing apps in the cloud with services that allow you to pay only for what you use. This allows you to minimize expenditures while leaving an open avenue for growth.

6: Customer Service

One of the easiest considerations to look over in mobile application development, good customer service is vital for ecommerce mobile apps. It’s where your customers turn whenever they come across an issue with your app or services, and can make the difference between a customer and a dropped cart. As such, you need to make sure that your users always have a good customer service experience.

7: Incentives for Sharing

Incentivizing users to share your app creates a whole new marketing channel. If 88% of consumers trust online reviews as much as personal recommendations, imagine what you can do with actual recommendations in the form of shares? For example, you can offer discounts for users who share the app with their friends and family (higher discounts if third-party becomes a customer).

8: Checkout Process

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Arguably one of the most important things on this list, you need to make the checkout process as simple and user-friendly as possible. The fewer steps the better (aim for a maximum of three), so do all that you can to facilitate the journey from cart to checkout. Some things you can do (besides making the ‘Add to Cart’ button as prominent as possible without being obtrusive) are:

Store customer information
Enable automatic reordering
Eliminate multi-page sign-ups

9: Repeat Purchases

If your app ends with the checkout process, you’re doing something wrong. Give your customers a reason to return to your app and make more purchases to generate residual income. You can offer discounts for repeat customers, loyalty programs that encourage multiple visits, or memberships for limited items. As an ecommerce app, one of your goals is to not only create customers, but also retain them.

10: Analytics

Rounding off this list are your ecommerce app’s analytics. These include tracking your users, both new and returning, your app’s most popular features/items, etc. The point of tracking analytics is to get an understanding of how your users are interacting with your app so that you can improve their experience. Accentuate what users like and fix what they don’t. Is there a certain point within your app in which an abnormally large number of users are logging of? If so, you might have some issues to deal with that’s causing high abandonment rates. Go through everything until you have a seamless journey from launch to checkout.

Wrapping Up

There are many benefits of mobile apps that come with pairing one with your ecommerce business, and hopefully by now you’re ready to tackle your next ecommerce mobile application development project. If that’s you, here’s a roundup of what we covered today:

1. App Store Optimization (AOS)
2. Competition
3. User Interface (UI)
4. User Experience (UX)
5. Scalable Infrastructure
6. Customer Service
7. Incentives for Sharing
8. Checkout Process
9. Repeat Purchases
10. Analytics

Wednesday, 1 March 2017

Investors, Here's What You Need to Know About Mobile App Development

Mobile Applications

It’s 2017 and mobile is as big as ever. In fact, there’s a very good chance you’ve already heard that we live in a mobile-first world in which mobile users exceed desktop users. Go to any restaurant, from McDonald’s to a Michelin-starred restaurant, and you’ll see countless patrons eating with their mobile phone nestled by their plate. You might even see some preferring their phone’s company to that of their dining companion. Keep that image in mind as you mull over these statistics:
52% of time spent on digital media is spent in mobile apps
The Apple App Store has about 2 million apps; Google Play has over 2.2 million
People between the ages of 18 and 24 use more mobile apps than any other age group

Internal and External Mobile Apps

Mobile app development has quickly become the cornerstone of many business’ growth strategy. There are two routes to take with this plan of action: internal and external apps. Internal apps are those used by the business itself, and external apps are client-facing. We’re going to focus on external apps today, but before we do that, let’s get acquainted with internal apps.

Internal Mobile Applications

Choosing to go internal with a mobile app development strategy has its benefits. For one, they can automate tasks and streamline work. And because they’re made internally, they can be tailored for anything. If it can be coded, it can be programmed. Let’s say you have a business with open positions that require training. You can always have someone train new employees, but that takes time and money away from what they would be doing otherwise. If, instead, you developed an app that can serve as a training tool, you would be able to use it time and time again at no additional cost (apart from the initial development costs).

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Now imagine that you’re an enterprise with an environmentally conscious mission statement and like-minded clients.  Sticking with your mission statement, you can develop a carpooling app that conserves fuel and limits harmful emissions. Better yet, you can keep your clients happy by offering them the app.

Benefits of Mobile Apps

Now we shift the focus to external apps. These apps are excellent for increasing brand awareness, fostering customer loyalty, and keeping ahead of the competition. Because they’re client-facing, it’s very important to think like a consumer.

Customer Convenience

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One of the easiest ways to improve customer convenience is through customer service. If you have deep pockets, you can opt for an app with a chatbot that provides 24/7 service. Whenever your customers have a question, they can open the app and ask away. Another way is to include a loyalty program within an ecommerce app. For starters, the app is convenient because they can shop at all times from any location. Apart from that, loyalty programs allow shoppers to build up points for rewards, further incentivizing them to give you their business.

Customer Engagement

Increasing customer engagement has the added benefit of increasing your own revenue. Why? The more engaged they are with your brand, the more likely your customers are to turn to you. An interesting way of increasing engagement is by doing what the Home Depot did and make use of real-time data and geo-location. They customized display ads to reach target consumers within a 15 mile radius of a Home Depot store, effectively earning 8X in-store ROI. Switch display ads for an app and you have your plan. The goal here is to combine real-time location, customer history and push-notifications. Step one is to program location-tracking and push-notifications into the app. The next step is to make use of your customer’s information, namely their browsing and shopping history.

Now let’s paint a scene: your customer has your app on their phone and they’re walking by or in your store. If they’re outside you can send them a notification with a sale or promotion that will draw them in. If they’re already inside you can utilize the Internet of Things and program sensors inside the store to send them notifications about specific items that match their preferences. Do this and you’ll provide them with a personalized experience that is sure to increase engagement.

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Are You Investing in Mobile Apps?

There are many benefits of mobile apps that we didn’t cover today. That being said, what we did cover should definitely whet you appetite for mobile application development. Don’t let the cost of developing an app turn you away either; there are always cheaper options. One such alternative is to utilize an app template that will greatly reduce the overall development cost. But it done correctly, you’ll more than make up for the cost of getting an app.

Wednesday, 1 February 2017

5 Reasons Why Your Business Needs a Mobile App

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It used to be the case that mobile apps were restricted to businesses that had extra time and money to invest into their development. Not anymore. Nowadays, a mobile presence is a necessity and one that can pay for itself in the long run. With 80% of Internet users owning a smartphone and people spending more time on mobile devices than desktop, the smart move is to take note and adapt to the changing environment. It’s also the case that going mobile with responsive sites isn’t enough, especially when there’s been a preference for app use (89%) vs. mobile web use (11%), with a 98% growth in mobile app usage between 2015 and 2016.

The Many Benefits of Mobile Apps for Businesses

It seems that people everywhere are attached to their smartphones and consider them as extensions of the self. Because of this, apps are becoming key marketing tools that allow for increased engagement and visibility, higher revenue, faster growth and more. Take a look at these statistics from PR Newswire that outline some benefits of utilizing mobile applications:
● Shoppers using mobile applications browse 286% more products than mobile web shoppers, contributing to an add-to-cart rate 90% higher than mobile web
● Overall conversion rates on apps is 120% higher than mobile web
● 40% of eCommerce transactions involve multiple devices along the path to purchase
● Mobile commerce accounts for 35% of retail eCommerce sales worldwide and 50% in the US
Still not convinced that your business should embark in mobile application development? Check out these five reasons that prove otherwise.

1. Stand out from Your Competition

Having a mobile app for your business is a good way to stand out from your competition. For starters, if they have one and you don’t, you’re already behind and definitely need to catch up. If neither you nor your competition has one, then you need to distinguish yourself and use this as an opportunity to get ahead.

2. Increase Your Revenue

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Every hour almost 160,000 products are purchased from mobile devices on Amazon. Translation? People are shopping on mobile devices with increased frequency. This presents a wonderful opportunity to penetrate a previously untapped market and drastically increase your revenue. In simplest terms, mobile applications equate to increased sales because you’re offering customers an easier and more convenient way to shop. Not only can you facilitate the checkout process and make it faster, but you’re also making it so that customers can reach your store anytime, anywhere.

3. Build Brand Recognition

Similar to standing out from your competition, mobile application development for your business allows you to mold your brand to your own standards and specifications. Not only that, but branding also adds a recognition factor to your business that presents it as more reliable and evokes a sense of trust. In other words, when people know your business they’re more likely to come to you and see you as a source of information.

4.  Improve Customer Service

One of the top benefits of mobile apps is that they improve the customer service experience and increase your business’ connectivity and reach. Attaching a mobile app to your business means that you’re available 24/7, and can therefore engage with customers at all times because apps are convenient, accessible and improve our standard of life. You become a constant presence on your customers’ phones accelerate their contact with your brand. Moreover, you can further improve your customer service by adding a chatbot feature to your app for true 24/7 service.

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5. Create a Marketing Channel

Last but not least, mobile applications can also function as a direct marketing channel that attracts and engages customers, and provides further incentives for retention. To begin with, you can learn a lot about your customers from your app’s analytics and can tailor specific products and recommendations for them. This not only increases the odds of a sale, but it also personalizes the app for them and makes it more user-friendly. Adding a loyalty program that rewards certain behaviors is also a good way to retain customers. Offering special discounts or promotions keeps them coming back and the addition of a referral program can serve as further incentive for them while attracting new customers to you. To top things off, utilizing push notifications ensures that you’re never too far from you customer’s reach and that they’re up to date and with any new and relevant information.

Are You Considering Mobile Application Development?

By now, you’ve seen some of the many benefits of mobile apps and can make an informed decision as to whether or not you should add one as your business’ next venture. A mobile app for your business lets you stand out from your competition and provides an avenue for branding, can increase your revenue by creating a whole new marketing channel, and improves your customer service experience to ensure that your customers are happy. If you do decide to develop an app (as you really should), make sure it’s easy to use with a friendly user interface, appealing designs and easy navigation, and that it provides useful content that keeps customers coming back.