Tuesday, 3 May 2016

Facebook’s AI Initiative to Make the World a Connected Place

These days, companies are turning towards all technology advancements such as Artificial Intelligence or Virtual Reality to make new inventions and establish a strong hold in the tech world. Facebook is on the top of the list of such companies. Recently, the company announced its decision to connect mankind through the medium of internet.

Facebook has used all the possible means to make the internet accessible to maximum number of people either through the use of drones or satellites. But, now it is all set to take a more substantial step in this direction. Instead of relying on the old data about the density of population in different countries, Facebook is launching the concept of its own detailed maps that will be able to fetch data more precisely than any other medium.

Facebook’s Detailed Maps
Facebook’s connectivity lab has collaborated with the Center for International Earth Sciences Information Network at Columbia University to develop a global map that can tell the exact figures of the human density on different places. It will also help to determine the best ways to make internet accessible to those who are still offline.

Artificially intelligent technologies are able to identify patterns and images, and Facebook is using its own expertise to clearly distinguish between man-made structures and natural properties. The analysis is going to be so accurate that Facebook’s resolution is going to beat all predictions and provide the closest estimate, only of 500 meters. Facebook will be able to closely analyze the situations in which people are living, and also to understand which medium will be the best to make internet accessible to people that still need a connectivity medium such as internet.

Different mediums of making internet accessible include tower connection, drones, traditional wired medium or wireless.

As of now, the company has generated maps for 20 countries including Nigeria, South Africa, Algeria, Burkina Faso, Egypt, Cameroon, Ivory Coast, Kenya, India, Ethiopia, Ghana, Madagascar, Mozambique, Sri Lanka, Mexico, Ukraine, Uzbekistan, Uganda, Turkey, and Tanzania that cover 21.6 million square kilometers across different countries.

Other Advantages of Facebook’s Global Map
The uses of Facebook’s global maps are not only confined to the analysis that needs to be done by the company, instead these global maps will serve many other requirements as well. Some of its other advantages are given below:

1.These detailed global maps will be very helpful in extracting the accurate information about a certain place for accelerating socio-economic research and growth.
2.This data is going to be very helpful for observing the ruction in natural properties such as rivers to notify about any natural disaster in advance.
3.Better satellite imagery will be available with the new improved detailed maps.
4.This map’s preview will help governments to invest in a more qualitative manner than before in the fields such as infrastructure, healthcare, and education.
5.It will help different departments to react in a better way during emergency situations.

In a press release Facebook said that “This data will give us a greater understanding of how populations are dispersed, so governments and others can prioritize investments in infrastructure, from transportation to healthcare and education. It can also help rapid-response times during emergencies and other disasters and inform our understanding of the ecological impact of growth.”

Other Fields in Which Facebook is Utilizing AI
Artificial Intelligence is not a new field for Facebook. Apart from global maps, the company is also involved in doing many other projects as well that are based on AI. An introduction of some of them is given here:
Facebook’s Internet Drones - Facebook internet drones are produced by the company to bring internet access to all the people on earth who don’t have it.
Teaching machines to see and understand – It is a Facebook initiative to make the lives of people easier.

This is not all. There are many other fields as well in which Facebook is keen to show its expertise in Artificial Intelligence such as natural language processing, security and privacy etc.

Artificial Intelligence has grown up to many folds in recent years & is making some breathtaking innovations regularly to help mankind move a step further. What this technology is holding for the future is an interesting thing to see, but the pace with which it is growing seems unstoppable. This recent achievement of Facebook will help in making the lives of people better. Those who are deprived of basic facilities will get their access on the global data and thus help the respective government to serve them better. So, though the company is making detailed global maps for its own good, for spreading Facebook’s access to maximum number of people, but it will benefit mankind in many other ways as well. We all are excited to see the future progress of this project, so you just stay tuned with us and we will bring you all the updates.

Wednesday, 27 April 2016

New Smartphone Apps to Help Fight Natural Disasters & Giving the Right Directions

In our previous blog post we have talked about the endless scope in the smartphone app market which is likely to grow leaps and bounds in future as well. Once again, smartphone apps have got a new addition in their utility pool. This time, it is related to the natural disasters.

Researchers at university of California have created a new android phone app named ‘My Shake’ with an objective to detect the earthquake. 


MyShake is an intelligent application that is able to distinguish between earthquake vibrations and normal vibrations. It uses sensors that are already present in a smartphone such as accelerometer. As soon as the app encounters any suspected movement, it immediately sends a small packet of data to Seismological laboratory including GPS details, amplitude and time of the vibrations. The app then keeps on recording another five minutes of data.

The laboratory analyzes the data of 60% nearby devices to confirm that an earthquake actually occurred in an area.

The app is developed with an idea to use the smartphone sensors in a smart way. However, there is some work that still needs to be done to make the app more usable, e.g., the app is capable to identify an earthquake, but there is need to make it proactive in which it will be able to predict the future occurrence of earthquake in advance.

This smartphone app is also not able to identify the earthquake with a magnitude lesser or equal to five.

Google My Map

Google’s My Map got a complete makeover with some surprising new features to increase the utility and accuracy of maps. It is the major update that happened in app from 2014 with addition of new exciting features.

Some of the new addition in Google My Map are as follows:
1.Users can see a street view look of the places.
2.They can view the photos and videos added by other users.
3.Users can search for a particular address and give custom names to places.
4.My map lets users choose from standard, satellite or terrain based maps.
5.It also allows users to create a customized map for the relatives coming to your area to visit. 
6.Description of places can be added to let them have an idea about what to except while making a visit there.

New version of My Maps can be easily downloaded from Google Play Store from where it is available to everyone.

These applications are the two most recent inventions in smartphone app market which are designed by keeping a special focus on users’ benefits. We are committed to keep you updated regarding all the latest happenings of the tech world, so stay tuned with us for more in the future as well.

Friday, 1 April 2016

How a Smart Watch can Change the Way of Using Smartphone?

With the introduction of Apple’s first iPhone, the battle of creating smart devices had started. Today there are plenty of smart devices that allow us to do things in a smarter, quicker and easier way. This battle among different brands has not stopped yet, however the scope of smart devices is increasing constantly from smartphones to smart watches. Nowadays, different electronic device manufacturing companies are competing for creating cutting-edge smart watches.

Smart watches are not just normal time pieces, but they can do a lot more than that. All the leading smartphone manufacturing companies such as Apple, Motorola, Samsung and Sony have introduced their  smart watches. Now, as the time is passing, competition is getting tougher and tougher between these companies, they all are trying to create better smart watches than the rivals. And, users are benefiting a lot due to this competition, because they are getting a better product every time. 

Why you must have a smart watch?
Those days are gone, when people used to check their smartphones for miss calls, notifications and messages. This is an era of smart watches, in which maximum operations of smartphones can be performed by smart watches. Now, there is no more hassle of taking out smartphones from the pocket, instead one can check all the important emails, notifications, and answer calls on his wrist.

Smart watches are developed to increase convenience in people’s lives. Many people have suffered with terrible road accidents just because they were using smartphone while driving. There are also some cases in which people have lost their jobs because of excess usage of phone during work time. These incidents may seem like excuses to buy a smart watch, but the truth is that the increasing usage of smartphones sometimes makes the situation troublesome.

Smart watches provide quick and easy access to all the main functions of smartphones. You can check messages, notifications and also use social networking apps on the watch. Thus, it lets you drive with peace, work with precision and you also won’t miss any notification.

Buying guide for first time buyers:
The electronic market has experienced an incredible boost in the sales of smart watches. From last few years the smart watch market is showing some exciting trends for  the manufacturers and retailers. They have become successful in grabbing the much needed attention of buyers. By looking at the market trends, many new companies are also trying their hands on smart watches with a commitment to provide feature-rich smart watches in affordable prices.

But, before investing your money in any smart watch, you are required to understand a few important things that are listed below:
• The watch should be compatible with your Smartphone and  offer good range of Bluetooth connectivity. 
• Is the manufacturing company giving any guarantee of long-lasting battery life? If yes, then go for it. 
• Get a smart watch that supports health promoting apps. In other words, watch must have a heart rate sensor, and support for other health related apps as well. 
• If the watch is having a good design with a fine collection of apps, it is just perfect for your wrist and requirements. 
• You can also buy standalone smart watches, if you want to wear a cutting-edge device on your wrist that is consist of best technology and made to provide better health and connectivity to the users.

Smartwatches of different brands offer different features, but they all are equipped with some basic standard features. You can choose the best for yourself by comparing the price and features of different smart watches.

Monday, 28 March 2016

Goodbye To Long Addresses, Just Three Words Will Take You To Your Destination

I am sure it might have often happened to you that despite having the precise address you are not able to reach your destination or you know the precise place that you need to reach but unable to explain or express to another person the location or how they could reach there. What fun it would be if you could simply utter three words and that could prove to be adequate and would make you reach your destination. Well it is not in the realms of fantasy anymore! A new app, What3Words (W3W) caters to exactly this service.

What Is What3Words (W3W)?
So first and foremost let’s understand what you understand by What3Words or W3W? Well essentially it is an application that runs equally efficiently on Android, iOS devices as well as the web to streamline your address searching woes and might as well become the most accurate form of looking for addresses worldwide. It uses essentially just three words and is being touted as the ‘new universal address system’. Designed to make finding an address easier, this searching methodology is based on location points and claims to give you the closest possible directions globally.

How Does What3Words Work?
This app is designed by a start-up that is based in UK and aims to provide accurate coordinates by dividing the geographical area around the world into multiple squares. Essentially the entire planet is divided into roughly 57 trillion squares each measuring 3m x 3m. Each of these squares are then allotted a unique 3 word address. And the best thing is this format will work effectively wherever the location is searchable on Google Maps.

Be it buildings, residential locations, parks, monuments or any other location, just about no place is too far away or hard to trace on What3words. Once you feed in the said address, you’ll be informed about the precise words that are allocated for the specific square and will enable you to reach the exact location without too much of a hassle through the App. As every square gets three words assigned to it, conveying it to people becomes simpler and three words are all you need to tell people when you are describing the address to them through messages or phone calls.  The added benefit is that you can share this through multiple channels like Twitter, Facebook or email.

The question that might bother you is can three words really explain your exact location. At the very behest let us then understand the brilliance of this app does not lie in guiding one to a known landmark like the Buckingham palace or the Louvre Museum. It is about looking for places and searching successfully for locales that need you to remember minute details and small landmarks and just about never feature prominently on Google Maps. They are about locating small nooks and corner that are most times is a pain to locate even for many who might be a regular to that place.

Even locations that often might not have name or postal address or bare minimum details or just the postal code to it can become approachable with What3words. Remote rural locations that were hitherto unapproachable can now be spotted. All you need to do is drag and drop a specific point on a map even a hilltop or a hut or a distant field and you will instantly get the three keywords that will enable you to create a traceable address for it and share with others who might need to reach the same locale.

What3words fixes these three word addresses on the basis of GPS coordinates and assigns relevant name or words to them to enable identifying them. This could be even relevant for a distant campsite or an industrial location or remote outreach positions which now become easy to locate with the help of this app.

Do You Need To Pay To Use What3words App?
The major part of the service offered by this app is absolutely free as they have devised a simple way to monetise and make it profitable for the founders. This service to metise it is known as OneWords. All you need to do is take any of the 3 assigned words and assign a single word to it. Pretty simple and novel, this is a simple measure to make it a profitable business for the founders. For example if you have salon in a rural locale you could call it as Harry’s Hair Solution preceded an asterisk. This simple task will cost you a meagre amount of $1.50 per year but can often become the best publicity option for your sagging business in a rural location and can often help people who might be visiting the area and are frantically looking for the service.

Language Options
Suddenly when you are discussing a global solution, one question that might bother you is what if you do not understand English or what if you go to an area where English is not spoken by all and you need to share the address with some people who do not speak the language?

Well What3Words too thought about this problem. As a result after they received $1.5 m funding for their start-up, they began expanding their services to provide this facility in several other languages also. So what happens is for every square, an addition of a language means addition of a name too. Currently this app is available in English, French, German, Spanish, Russian, Italian, Portuguese and Turkish. This has meant there are almost 40,000 words of each language in the overall W3W vocabulary as these words are based on the specific popularity of the word in specific language.

It would not be wrong to say What3Word app that is designed for all popular operating systems and the web is set to change the way we look up addresses globally. It would not just revolutionise the process but also usher in a new era of cool address hunting via an app that would be always on your finger tip. Hence, Market is flooding with various smart apps .

Author bio: Priyanka Chowdary is a professional content writer at Coupon Machine. She has done her post graduation in English from The University of Calcutta and has flair to write articles on Tech, fashion, Health, Fitness, Beauty and Diet.

Monday, 22 February 2016

Are Your Apps Stealing Your Data?

Most of us have some kind of smart device, which is why mobileappstuff.blogspot.com is a great resource for learning about the latest in apps. I appreciate the chance to contribute to the conversation of app security, as privacy is a growing concern. If you’re interested in getting ahead of the curve, check out this article on “What to expect of mobile technology trend in year 2016” when you finish.

Apps perform a nearly endless list of functions. They help us be on time, they entertain us, they do our taxes; I’ve got an app that plays Christmas music to a repeating animation of a fireplace. Whatever it is you need your device to do, someone has (or is going to design) an app for it. The best part? Most of them are free.

But “free” may be an exaggeration. If you’ve looked at the app permissions on an update or new install, you may have noticed some apps have access to an extraordinary amount of functions on your phone or tablet. When you look closely, you might find some oddities, such as a flashlight app requesting permission to view your contacts.

The level of invasion depends on the app and on the type of device. iOS, for instance, allows you to set permissions on a per app basis, as does Windows. Android regrettably does not currently have that function; although, you can manually disable very select features such as your Location.
So this leaves us all with a few questions: what data is being harvested, what is it being used for, and what can you do about it? Let’s take a look.

The vast majority of apps that invade your privacy do so for one sole reason: to monetize. Yes, it’s all about the Benjamin’s, even when we start talking about stealing your data. App developers who provide free apps typically include some types of ads. In order to make those ads effective, they want certain information about you.

The most common information an app takes is probably your specific location. Local ads are considered more relevant and can increase the chances they’ll find something to sell you (and add to revenue). You can combat this by turning off Location, but you’ll naturally lose some functionality of other apps.

However, a few apps will actually use your microphone to help target ads. Watch out for apps that appear to have no voice or microphone functionality, yet still want access to your microphone. This is a bit harder to circumvent (especially for Android), without just not using the app.

Network Access
Some apps need to use the internet to work—it’s pretty expected if you’re playing a game such as Clash of Clans that you’d need access so you can play with other people. But other apps come up on the short end of the stick explaining exactly what they need access for.

As always, the question you need to ask is “why does this app need that access?” My original example of the flashlight app is actually quite notorious, because recently quite a few flashlight apps have been implicated for invading privacy with unnecessary permissions.

Other apps that shouldn’t be requesting that sort of access might include utility based apps, such as a clock, your desktop background, or other utility tools (I’ve got a leveler installed, for instance).
If you absolutely must have apps with unusual network access, beware that they might use up some of your precious data (unless you’re on an unlimited plan). Using up your plan is a double whammy, because you’re actually paying for the invasion of your privacy.

Modifying Contents of Your Storage
 Apps routinely add new features and communicate with servers in remote locations. Sometimes, in order to fully function, they need to save things locally. But can you trust every app you download?
The sheer number of apps available, particularly on Google Play, means not all are verified for their safety. Changing your storage could be anything from saving files to adding malware or leaving room for later exploits. The goal is still likely the same: monetization. After all, identity theft is ultimately a means to take your money.

I’d venture to say your contacts are valuable to you; the same could to be said for certain companies and groups interested in targeting your interests (for profit, of course). This one makes me the least comfortable, because it invades the privacy of more than just you.
Unless the app you’re using is for texting or calling, it earnestly shouldn’t be accessing your contacts. This has been a problem in the past for iOS, which allowed apps to access your contacts in order to make things run more “seamlessly.”

There are a few things for you to do to fight against apps stealing your data. The most basic is to always get apps from an official source and to check their permissions before installing them.
Last year, an exploit in Android allowed hackers to install malware by interrupting the installation process of apps downloaded outside of Google Play, allowing the theft of account information such as passwords and other login details, and eventually financial information.
While this highlights the importance of using official sources, you may also want to consider encrypting your data and hiding your IP address by using a VPN (Virtual Private Network). Stolen information is considerably less useful if it’s encrypted, because it’s unreadable (for all intents and purposes; encryption takes far too long to break to be reasonable).

Minimize Your Risk
Always do some research before jumping on the latest apps? There are some websites which help to check the privacy grade of apps, measures their expected permissions vs. their actual permissions to leverage just how much your privacy is being violated.
Be careful what you’re storing on your device and always assume there is no expectation of privacy. It’s not necessary that you be paranoid, but a healthy amount of suspicion will keep you from giving away more than necessary.

Monday, 15 February 2016

Wearable Technology – How It Is Changing the World

Technology is evolving in every possible manner and the one that is grabbing the attention of tech lovers is wearable technology. Its evolution is slowly expanding from one device to another, from rings to wristbands, from head mounted displays to fashion clothing etc. The journey of wearable devices started around 700 years ago and has now reached a point where most of our wearables are equipped with this technology.

The developments that have taken place in the past few years were purely focused on improving lifestyle and making the lives of people easier. It has not been very long since wearable technology became a mainstream attraction for customers either for taking care of their health or correcting eyesight with smart eye-wear.

There are a number of smart wearable devices that are assisting humans in improving health and lifestyle. Wrist wear, clothing, eye wear, and ear wear etc. the benefits of wearable technology can be obtained in a number of ways. But, what are the wearables that are used by people the most? A survey done to understand the behavior of customers of wearable market shown that wristbands are the devices customers love to wear the most.

1. Fitness Wristbands

Fitness wristbands are the most widely used wearable devices by customers. The recent trend of sale of wearable devices shows that customers are very fond of fitness wristbands. It is a device designed to track every movement of human body performed as an exercise. It provides a track of calories consumed or burned by a person throughout the day, sleep tracking etc. Different machines for tracking physical activities, counting calories can be found easily in fitness centers or gyms, but as wearable technology, wristbands are the most common. As evolution is a part of every technology, wristbands have also gone through some serious transformations. There are wristbands that can individually perform different tasks and those as well which are specialized only for performing only one or two activities such as heart rate monitoring, sleep tracking, swimming, multi-sports etc. It depends on the personal requirement which suits one the best.
Brands like Fitbit, Jawbone, Misfit, Motorola, Oculus, Apple and Microsoft are doing some breathtaking inventions with each passing day in the world of fitness wristbands.

2. Smart clothes Equipped with Wearable Technology

Smart clothes equipped with wearable technology are the new trend. Though the trend of smart clothing is growing slowly, it is becoming the new favorite of fitness freaks. Clothes equipped with sensors are able to monitor every fitness activity closely, and they are far more accurate than other devices in monitoring heart rate, breathing and number of calories burnt etc. because they are closer to the body parts. Problem of washing these clothes may create a problem, but this is also nothing in front of the amazing functionalities these smart clothes are equipped with such as heart rate tracking bra, t-shirt that changes color with heat and sweat, solar jackets that can keep one dry, energized, and charge gadgets as well. Some big brands are trying their hands on the smart clothes to rule this comparatively new market, such as Athos, project Jacquard of Levi’s and Google etc.

3. Smart Eyewear

Glasses have evolved in a whole new way from simple glasses to smart glasses with embedded wearable computers that can do a range of things from correcting vision to providing information about an object which a wearer sees. These glasses control or retrieve data from external and internal sensors, instruments and computers. It also supports technologies such as Bluetooth, Wi-Fi and GPS. There is an endless pool of possibilities what a smart glass can do.
Many experiments and inventions are being done around augmented reality these days and glasses equipped with this functionality are able to create this augmented world. Smart headsets allow a user to watch videos, play games, navigate and much more without losing sight of physical world. In fact, some eyewear look simple, but are equipped with features such as speakers, microphones, batteries etc.

4. Head Wear
Wearable technology is covering every part of our body including the head. Head wearable devices can be multi-functional; they can be used for tracking of health activities and can also be used to enjoy the amazing experience of virtual reality with special virtual reality headsets. Fitness head wears are smaller and fit well on to the head with the help of an elastic strap. Smart caps are one of the most innovative example of head wear. Head wearable devices such as thync are also playing an important role in managing stress levels, staying calm and energizing the body.

5. Smart Ear-wear

Fitness tracking not only remains limited to wristband or smart clothing, but has moved a step further with smart earwear. This smart earwear looks just like an ordinary ear piece, but it is something extraordinary. The smart earwear is capable of tracking heart rate, calorie count and activity level by easily connecting to iOS and Android smartphones via Bluetooth.
The tracking capabilities of smart earwear are also highly accurate as it remain close to the skin.
Ear wears are not only limited to keeping track of physical activity, but some of them are also helpful in improving health, e.g. there are sleep headphones in the market that are especially designed to improve sleep quality.

Advantages of Wearable Technology
1. Healthcare
The biggest and most advantageous use of wearable technology is in the field of healthcare. When it comes to calculation of heart rate, calorie count, breathing rate, respiration rate, and sleep quality etc., there are numerous devices which are simple to use and provide very accurate calculation of each and every thing. But, technology is not limited to only these small things, in fact some bigger physical calculations such as heart rate recovery, brain control, etc. can also be nicely done with devices equipped with wearable technology.
This will in turn put many positive effects on our society such as reduced medical expenses, because a disease would be identified at an early stage, and better accuracy of medical diagnosis.

2. Security
Smart glasses equipped with wearable technology has the ability to scan the whole information about an individual. This technique is going to act as a boon for policemen and security personals in future. Because, they will be easily able to find out the suspect and each relevant information about him just with the help of a smart glass.

3. Fitness Trainer
Clothes and wearables equipped with sensors to provide information like calories burnt, sweating, heart rate, and running pace etc. are no less than a fitness trainer for an individual. If a person is aware about small things regarding his health such as number of calories he is required to consume or burn, the kind of food he should eat etc., then a person can easily take good care of his health only with the help of wearable devices, without the need of any physical trainer.

4. Quick
Gadgets equipped with wearable technology produce quick and immediate responses. If you are using a smart watch, it keeps you updated about the latest notifications and important emails that may be difficult for you to track immediately without it. Fitness trackers also simultaneously record the changes that occur in body while exercising. So, these smart devices are really quick as well.

5. Virtual Reality or Gaming
The major advantages of wearable devices that cannot go unnoticed are gaming and virtual reality. The technology of virtual reality is rising constantly, it also becomes the new favorite of the big tech giants to make devices around this technology. Virtual Reality headsets such as HTC Vive, Razer OSVR, Oculus Rift are some of the headsets that will launch in the market in 2016. Seems like VR gaming is the unstoppable trend in the coming times.

6. Enhance Connectivity
Though, the devices like smartphones, computers are designed to keep us connected with the whole world, but wearable devices are those that have the capability to enhance this connectivity by informing about all the latest happenings of the world on an immediate basis. With wearable smart gadgets such as smart watch, a person is very less likely to miss any important email or information.

The advantages of wearable technology do not end here, in fact this is just the beginning. As the New Year has arrived, the big tech giants have prepared in advance for giving some pleasant surprises to customers in 2016 by providing wearables with advanced technologies and better functionalities.
We may also get to see a number of new wearable devices in future, but those that are ready to hit the market in 2016 are mentioned below, take a look:
1. Fitbit Blaze
2. Altra IQ Smart Shoes
3. Hidn Tempo – the stress manager
4. Second Gen HTC Vive, Oculus Rift and many more virtual reality headsets
Technology is growing at such a rapid pace that it is really difficult for us to cover each and every device which is going to make a valuable contribution to the market of wearable tech in 2016. But, we will try to cover the most awaited ones in our next post. So, stay tuned with us because we will keep you updated with all the happenings in the world of wearable technology.

Thursday, 14 January 2016

Women Leads Man When It comes to mobile & social Media Adoption

There is no second thought in saying that the world where we live today is changed so far. In early decade, if we see technology & gadgets are often seen as man’s cup of tea. But now things are changed. Women are competing with men in almost every field.  While in some cases even they lead the men when it comes to using mobile technology and social media and also dominates the internet usage.

Here let’s discuss some interesting facts between men and women when it comes to mobile technology and social media. It will make us understand more clearly that women is leading men from usage of gadgets to wearable technology & online shopping to social media. 
According to 2015 research by thestreet.com, 19% of women uses smartwatch to 9% of men. It means Women are more than twice to own a smart watch than men. Not only smartwatch but tablets and smartphones usage in women is higher. 36% of women use tablet to 29% of men, similarly smartphone usage in women is 34% versus 32% of men to manage the portfolios and other social activities.

Similarly women are fond of social networking for staying in touch with family and friends as well as for accessing online offers, searching for ratings and reviews of the products. Men in contrast use the social media more for business and dating purpose. As, social media helps men to connect with the business world, perform important research and ultimately increase their brand awareness. 

Let’s have a look at some of the statistics of January 2015.

Image Source: business2community.com

We can see from above graph that More no. of female use Facebook, Pinterest, twitter and Instagram while men’s interest is higher on Google+, LinkedIn and Reedit.

In broader terms, 76% of women use Facebook to 66% of men and 33% of women use Pinterest as compared to 8% of men. While if we analyse for the LinkedIn than men is leading the race (24% versus 19%). It is not just about the numbers but it is about the engagement and interest. Women’s are more engaged on social media because they can easily interact with the brands, can access coupons, on top of this they regularly update themselves with all the essential news, health & beauty tips shared on the pages they follow.

Whereas the mobile technology plays the perfect role to make all this things possible for the females. According to research it is found that mobiles appeal more to women than men because 42% of women feels m- commerce is better option for social activities and online purchasing unlikely to men whose percentage is quarter to this. Moreover to this, Women more likely to use mobile phones for all the other small activities like clicking pictures for future reference while buying anything from near-by stores, comparing product price on comparison apps and sometimes if they found something better then they start shopping on phones rather than sticking with the products of the stores they are standing in.
All such activities shows agencies and brands need to take care about the women behaviour when it comes to the m-commerce because the real power behind mobile social technology is women.

Check below an infographic that shows the attention-grabbing statistics why women are the real driving factor behind social media:

Image Source: socialmediatoday.com

Wednesday, 6 January 2016

What to expect of mobile technology trend in year 2016

Image Source: www.slideshare.net
Since decade technology is constantly growing and evolving. Dozens of smart and wearable devices has been launched and very easily accepted by the common people. Sometimes, we wonder how did our ancestor’s and in-fact the present generation were working without it in past decades. Especially without mobiles and clouds through which everyone is connected globally now.

There were handful of newer technology came in attention in 2015. Apart from smart phones, people experienced and enjoyed information and apps via various other smart gadgets like watches to fitness band, wearable device to smart TV’s,  sensor device in home and cars. The advancement in the technology continues year by year with a great impact on higher education, student communication, social media, corporate and IT world. Let’s have a look on 2015 NMC Horizon Report, that shows mobile-related trend will at least rule 5 years more with significant growth in bring-your-own-device (BYOD) phenomenon, wearable technologies and Internet of things.

Where year 2016 is supposed to be the leaning point when the physical and virtual world will finally combine, cloud computing will rule and mind reading machine will come into existence. It means, some really important tech trends to look out in 2016. Let’s discuss few of them – 

1. Virtual Reality – Referred as immersive multimedia or the computer-generated simulation of a three-dimensional image. Virtual Reality is ready to make big move in 2016, with the expectation that its device will target more than 14 million units worldwide in 2016 and may cross 22 million by the end of the 2018. Whereas, the Major advancement will be seen in entertainment and technology industries. 

According to a report from UK-based market research firm Juniper Research , it may be possible that in 2016 kids might be playing with the personalized robot and may be enjoying professional video gamers same as stadium-like view.

Image Source: www.inquisitr.com
Similarly, Virtual reality and augmented reality will have high impact on companies to deliver a 3-d images, and engage customers emotionally. Such as, Facebook’s Oculus Rift, Sony’s Project Morpheus and HTC’s Vine headset  are some of the driving companies that will emphasise more on VR technology.
Image Source: www.wired.com
2. Wearable Technology – Wearable market consist of wide variety of range from high tech fashion accessories to wearables that control your daily activity, health & fitness, sensors in your home and car, 3D-Printing, augmented reality and many in list that people are adoring this days. The wearables is not just limited to devices now. Companies are concentrating more on aesthetics after watching user’s behaviour and competition.
Image Source: www.pinterset.com
The high –tech fashion world will see innovative designs and beautiful products in the coming year. Trend is high for the Apple Watch 2, the Pebble Time Round and other smart wearable gadgets. The wearables marketplace be one of the most important tech trends in 2016.

3. Self-driving, Smart and Independent Cars – Since 2015 some of the top automobile companies and other world’s biggest companies trying the concept of self-driving and smart cars while keeping it secure for humans and the planet.

Image Source: newsorigin.com
Hence in 2016 we will see many concepts running on roads such as Tesla, a big name in automobile industry working eagerly on electric, driverless cars on its battery factory in Nevada and will probably launch its first $35,000 electric car in late 2016. By that time, general motors will also begin its production of long-awaited Bolt EV. Another most awaited autonomous car of Google reported in Bloomberg is also planning to launch in coming year. Definitely, 2016 will be an exciting time for autos and technology industries as future plans will begin to take root.

Friday, 4 September 2015

The Best and worst of Windows 10 updates so far!

Since July, 2015 Microsoft viewers were excited after hearing about the windows 10 release and its features. People anticipated  it to be an impressive progress over windows 8 – which is good for tablets and touch screen devices. And yes off course it has met the user’s expectations and   indeed Windows 10 is far better than its previous versions.

Windows 10 offers lot of new features and usability enhancements which could not be seen earlier, Microsoft took its ample time to launch  Windows 10  and yes it has successfully come up with one of the best versions of windows yet.
And the best thing for the common user  is that the Start menu is back with windows 10 and it can be easily upgraded at free of cost. – But things do not always go smoothly, some users of windows 10 are reporting issues like glitches, and hardware errors while its installation and update process. 
Here are some pros and cons when upgrading to Windows 10 –

It’s free for all – Unlike previous versions of Windows, Windows 10 is free for all. Users can easily upgrade if they have a valid licence of windows 7 or Windows 8. 

The Start menu is back with better functionality – One of the most useful tool Start menu is back with Windows 10, letting users to access files, apps and many other features easily. Few welcome changes are add-on to it like it is sleeker and also has optional transparent aero look which is customiable with different range of colors. Start Menu pop up is adjacent to live tiles.

Image Source : Microsoftstore

Cortana, Digital personal assistant – It is an intelligent digital assistant tool that works on both voice command and text input. Also, it automatically presents you all the relevant information as per your search. Such as, if you start typing the name of place, Cortana will automatically give you information about its distance, direction, travel time and more.

Image Source: todaysiphone.com
Less space for storage and better restoring facility – Microsoft reveals that Windows 10 system files are compressed in such a way that the quality and performance is maintained without wasting storage space. It saved 1.5 GB and 2.6 GB for Windows 10 32 bit and Windows 10 64 bit respectively.

Microsoft Edge: new web browser – For an instance, if we study and compare Microsoft edge with Internet Explorer then it is improved largely. It loads pages easily and quickly with the help of modern web standards. It allows you to directly highlight paragraphs and mark or note on web pages for future reference and the same you can share with others.

Image Source: ibtimes.com

Interconnected OS between Desktop and Mobile – Windows 10 allows you to access everything on your phone which you left incomplete on your Windows PC and vice versa. It means OS is directly interconnected between your PCs, tablets and Phone.

Multiple Virtual Desktops - Windows 10 supports multiple “virtual” desktops. The virtual desktops feature in Windows 10 is called “Task View”. It means you can add multiple desktops on your single desktop with the help of “Add a desktop button”.

Image Source - www.pcworld.com

There are many other new things introduced on windows 10 which are really amazing
Look and Feel of OS
Universal apps
Windows snapping

Cons -
No Preinstalled Games – No more preinstalled games now. Say good bye to all previous games -Hearts, Minesweeper or Solitaire. To enjoy all these games for free in Windows 10 you can download it from window store after spending 30 seconds of yours on ads.

No Media centre – One of the major disadvantage of Windows 10 is it has no windows media centre. Microsoft has revealed that it would be discontinuing media. Anyone who is upgrading their PC from Windows 7 or Windows 8.1 to Windows 10 will lose the Media Centre functionality automatically.

No touch friendly Feature – Various touch friendly features are missing from Windows 10, such as apps cannot be closed by swiping from top to bottom.

Bugs are detected – In most versions of software, bugs are detected and hence, it is suggested to wait while going for up gradation to  Windows 10 until the bugs have been resolved.

Update Stranger’s system by using your PC’s bandwidth – Yes, its true windows 10 may use your PC’s bandwidth to update the strangers system and you won’t even realize it. And this happens due to a feature called Windows Update Delivery Optimization. But you can stop from stealing by following the simple steps mentioned here - http://fossbytes.com/windows-10-steals-your-internet-bandwidth-to-send-updates-to-others-disable-it-here/

Compulsory Windows Updates – Mandatory Windows Updates can be annoying for you. With the free upgrade you don’t have option to choose the apps that suit your need and save space. This option is only available in Windows 10 Pro or Enterprise edition.

So, these are some benefits and drawbacks of Windows 10. But this is to make sure that free up gradation to Windows 10 for now seems fascinating enough, but there is no certainty in it, anytime Microsoft may ask you to buy license version to avoid any interruption, especially for the enterprise users.

Thursday, 13 August 2015

Significant Tips for App Store Optimization to Increase its Visibility

Image Source: indexsy.com

It’s no wonder for those who use smartphones that mobile applications and its development are flooding in market every day, as it is an era of smartphones. Where, every now and then a new app is added to app stores whether it is Google play store or iTunes.  With the clutter of new apps being introduced daily in market it is required to properly optimize the apps to rank them higher, for better page listing and categorization.

The properly optimized app means higher visibility on app stores, higher downloads which automatically increase subscribers, maximises buyers, sales and shares of your business.
But the question comes here is how to optimize the apps to gain the above KPI for the successful business.

So, below some significant tips are there to answer all of your queries that can improve chances of getting your app discovered and hence increase its download. The bottom line for ASO is same as great SEO tactics. This means whole story should circulate around keywords or content relevancy. So your app's Metadata, Descriptions, headlines and titles all should   be rich with keywords that people most likely use while searching for your app.

Let’s start app store optimization by breaking down the various important components into 2 categories: On Page & Off Page Optimization
Image Source: slideshare.net

On Page Optimization 

App Icon or logo – The first thing what users will notice is the icon you upload while scrawling the search result. Hence the logo should be iconic and eye-catching. It should give users more than an idea about the app. For example you can provide cool 3d effect which will give more impact on users.

App Name & Categorization - The App name should be remarkable, influencing and catchy. It should also include the keyword. Also, choose the best possible category for your app not only relevant but also based on level of competition and generated revenue. It will influence more users and visits to your app and hence improve your app ranking. For iTunes, Apple has introduce subcategories which helps higher app ranking.

Meta Tags – We need to properly optimize Meta data of your apps, as mentioned earlier as whole thing revolves around keywords, so do brief analysis and brain storming before choosing keywords. The keywords should be highly relevant and the ones with highest search traffic volume. So you need to know which keywords are more often used by your target audience. And in the same way prepare catchy and informative title and description which must contain your keywords. Also you can regularly optimize your Meta as per the need.

Update App Snapshot – Google play and the iTunes store allow up to 5 to 6 screenshots. So the best use of screenshot is to attract more and more people and also for detailing key interaction points of app, hence this the best way of interacting with the audience and better serve your app to them.

App Rating & Reviews – Try to get higher rating and reviews from the customers who have downloaded your apps. Because higher rating and reviews help an app to rank higher on the app store.

Off Page Optimization
Use outside source for optimization – Not only on app store, but you should use outside sources to optimize your Apps. External references for your app listing page increase the possibility to rank higher in app store. Hence, 

- Keep posting on social media about the App features and app listing URL. 
- Write blogs and mention name of the app and app listing URL wherever it is suitable. Not only blogs but use other content syndication platforms as well i.e. articles for spreading information about your App.
- Add App URL at the brand website and at all the social media profiles if possible.
- If it is relevant,  mention the name of your app in press release
- Share app listing URL with internal resources and encourage them to share within their community as well.

Nice video to explore for App Store Optimization -

So all the above activities will increase total number of external references and drive traffic towards your app listing URL.

In the present technology world, a great app can help a brand to grow or serve as a money-making source in itself. All you need is experience mobile application development company and proper optimization of your Mobile Application. Hope above mentioned tips will help you lay the groundwork for optimization of your App.